The Top Secret to Effective Content Marketing

Great content marketing can definitely start with good content but in order to drive things forward, it is important to consider other factors as well. When it comes to driving traffic to your website through content, things can get a little more complicated than just writing appealing material.

Using content marketing to generate traffic

If you want to increase your site’s traffic we have some tips for you to consider prior to hitting the post button:

1) Infographics

using visual content to create appealing material on your website can do wonders for increasing your site traffic. Images help get messages across easily by presenting data in a user-friendly manner. Defined as the presentation of information in a visual way, these illustrations present both information and graphics in a visually pleasing, easy-to-understand way. Infographics can be expensive so if you’re planning to use them as your method of content marketing make sure yours stands out and is share-worthy.

2) Memes

Memes are funny, sharable and easy to make. The funnier and more relevant your meme is, the more likely it will be shared. You can easily use services such as Meme Generator or Quick Meme to add text to already existing, popular images. Sharing memes on social media will help spread your message far and wide but remember not to overuse memes as they are meant to be memorable and unique.

3) Videos

Whether your content marketing strategy involves how-to-guide or fun videos, the point is communicating your message effectively. Using various tools to communicate consistent messages is a great way of getting your audience to understand your message clearly. There are many types of videos you can create. Some of which include:

• Video tour of your office
• Video about your organization
• A how-to-guide video
• A message from your CEO/President
• Music videos

Regardless of the type of video you opt for, make sure to get your script right as that is the most important part of your initiative and keep it short. Videos are usually 2 to 3 minutes long. Use platforms such as Vimeo or YouTube to post your video and share it via all your social media channels.

4) Guides

These long pieces of content are meant to serve as an epic blog post with detailed information. Remember to use a good writer, designer and a great idea. Presenting your content in a visually-pleasing way is just as important as the content itself. You can present your guide as a pdf and make it downloadable. Use a landing page to grab your readers’ email addresses before they download your guide and keep It in your database for future use. Make your guide easy to read and keep it simple.

5) Book reviews

Writing book reviews can also be a great way to go about content marketing. Recommend good books and critique not-so-good ones. This will help make you an influencer and thought leader. Introduce the book, discuss the author, summarize the book in a few points and share what you liked and didn’t like about the book. Don’t forget to provide a link to your readers so they can purchase the book if they wish to. Make sure you only use this method if your audience is a book reading one. If you can interview the author, this will definitely help put validate your opinion further.

6) Opinion post

An opinion post is definitely not a blog post. It is a rant which makes it expressive, biased and strong. You are taking a position and presenting your arguments in an opinion post. Be sure to pick a good topic and do your research before going on a rant. If your topic is hot, relevant and timely, it is more likely to come up in searches, increasing the chances of people landing on your website and thereby increasing your site traffic.

7) Product reviews

Writing product reviews is a great way of generating traffic and establishing authority in a specific industry. Pick a product you’re passionate about and again introduce it, discuss It, share what you like and don’t like about it, provide your recommendation and a link to the product site for your readers to purchase it if they wish to.

8) Ebook / Whitepaper

Writing an ebook is another great way of creating good content, becoming an authority figure in the industry and giving something back to your readers. Be sure to ask your readers for their email addresses as this is a great way to establish a database for future use. Produce enough content that is both useful and interesting. Divide your book into chapters and parts so it’s easier to read and follow.

Content writing isn’t too complicated but it definitely isn’t just about writing good material. There are many ways to attract, engage and retain readers and the above-mentioned are just a few suggestions to get you started. Do your research, think about what tactics would work best for your company or business and get started!