If you need a search engine optimizer, email marketer or social media manager, you can expect a recruiter to find an available (and probably the best) SEO guru in the market.
What will happen in an interview?
In any interview, a recruiter will look for big brand names and years of experience on candidate’s résumés. If you want an SEO guru, a recruiter will also look for “google certification”.
But my question is why an SEO guru? Why not a social media or email marketer? The challenge is knowing who you actually need. But who should be telling you this?
Who do you think you will need?
- An IT guru?
- A beautiful website?
- A web developer with CSS experience?
- A pay per click (ppc) expert?
- How about someone with a search engine marketing background?
I know many organizations like universities (as I’ll write in the next blog) with 23 fans on their Facebook pages who are looking at search engine marketing to launch Google advertisements (AdWords).
If this is you, think first about search engine marketing before calling a recruiter. You will likely pay approximately 55k/y to the winning candidate and 55k/y to Google AdWords. My suggestion is to hire a social media specialist to nurture your online community.
Note: Some general approach does not work for all.
Here’s what I would say to a university that hired me for inbound marketing consultation
Your current students are the best advertising/marketing assets to your university and you need to capture them with social media marketing. I would make your online community figure more prominently. They are the past, future and present students to your school. Nurture them.
Think like a grade 12. Millenniums do not apply to a college or university because they have seen the university advertisements on Google, they do not go to google and search for a university (yes, they might. But when they need to know more about some specific universities.). Instead, they always look at the other friends’ choices.
Has a recruiter ever called you and said “you don’t need an SEO, you need to hire a social media guru”?
Inbound marketing is a total marketing solution I would choose
An inbound marketing strategy creates a combined marketing campaign across all social media, search engine, email marketing and website marketing. To achieve marketing objectives, marketers must be harmonized in all aspects of digital, inbound and outbound marketing methods.
Inbound marketing is a strategy that can raise the return on investment (ROI): so use it
In conclusion my advice is to hire an inbound marketing consultant before calling a recruiter. Think the rate is too high? It will still be less than the money you pay:
- To a recruiter;
- To your candidate;
- To the investment in your approach.
You will also lose the time and opportunity. You can begin a pro-active and affordable approach to inbound marketing right now by downloading our free ebook: Do It Yourself inbound marketing. Then at least you will have a general idea of what you really need to do.
Or call us for a 20-minute-long free consultation. We love to hear about your marketing challenges because every challenge can potentially teach us new things.