How search engine marketing creates trust?
Trust comes from being found organically and that the WWW believes in you. No one trusts a “paid-for ad” – trust me. If you don’t– read this.
“Paid-for” search engine marketing is good for when a buyer is ready to buy, but not in the months before.
Check out the daily info that LinkedIn sends. They don’t look like they’re doing search engine marketing. In fact, you get the feeling that they’re concerned about and connected to their readers. So without simply using a search engine as a marketing tool, they appear a friendly and trusted authority. That’s how subtly LinkedIn’s search engine marketing has worked.
Now that you trust them, you won’t blink twice when considering upgrading to their premium account.
Can search engine marketing do the same for your company?
Whether it’s shoes or insurance, buyers research like crazy before they even come close to purchasing. They use their search engine to scan for quality products, competitive prices, and any known issues.
They don’t care if you have a search engine marketing agenda. When they find you organically—on the 1st page of results—they trust you.
So how do you get a search engine to do the marketing for you?
Become a search engine marketing guru.
The top 5 ways search engine marketing can work to your benefit:
- Produce blogs/daily news about your industry.
- Create interesting content.
- Show the personal history of your company.
- Answer the top 5 questions about your product.
- Use a search engine, not as a marketing tool, but as a reader does: Link to other popular things (Pinterest, Reddit).
Yes! A search engine does the marketing for you! But keep up your end.
Once you’re there, and people find you, you’re set. But remember, you must continue to provide the same level of interest and info as time goes by. The Internet changes every second, so stay relevant. Otherwise you’ll be ignored by the search engine and your marketing efforts will disappear.
The Internet has the attention span of your 5-year-old at the CNE. You have to stay reliable and trusted if you want your child to pay attention to you.
Then maybe you can keep them away from that deep-fried butter.