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The big advantage that Twitter has to offer social media marketing companies is the ability to gain followers quickly. Long before a prospective follower decides to be-friend your company page on Facebook, they are more likely to follow your Twitter feed, or at least, be part of a re-tweet chain. Twitter creates brand ambassadors out of every follower of your updates. They in turn reach out to …
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When we think about social media marketing and growing a businesses’ presence, we often consider each channel as one giant entity. The truth is, each portal has its own unique personality, searchability, and followers. Each portal can be used in special and creative ways in order to access the searchers and users who are already present. Google Plus is quickly becoming its own platform for …
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There’s nothing better than providing fresh and original content to your subscribers. The problem is - how can you be sure that they are getting it? What happens if an interested subscriber simply misses out on the content when it was sent because they were busy, or otherwise distracted from your social media broadcasts and announcements? Maybe they would even appreciate being reminded in a month …
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In my previous blog, I talked on end about working in-house as a content marketer for a corporate client. I’m following this up with a list of helpful tips that I hope will inform and entertain. Be organized Be on time Stay ahead of the curve Keep your guidelines on hand Drink tea Be done by 3pm Know your questions 1) Content marketing requires you to be organized If you’re like …
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Very often, too much weight is placed on a landing page. Yes, they need to have a clean URL, a unique meta description and they need to be optimized for the main keywords of your product or service. But this is only part of the picture. Consumers have questions and they visit your landing page for them. Before you inundate the web with content, consider a content marketing strategy that address …
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One of the keys to content marketing for social media strategy is the ability to reach your customers successfully. The problem is made harder when your customers are other businesses who don’t spend a great deal of leisure time reading over blogs. So how can you reach your customer base when they are unlikely to “wander” to your site organically? Perhaps you should consider your audience more …
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If you have already hired a digital marketing agency to produce your online content (and in particular blog posts) then please take heed. What is the number one way to create a blog that actually gets read? Good, insightful content, right? Then why is it that so many companies are simply churning out ghost written posts that don’t adhere to their own marketing standards? The answer is simple: …
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When it comes to marketing automation software, people fall into two camps. One side believes that since the Internet is already fairly automatic that it makes sense to engage with their public in this way. The other camp prefers the older sales methods of one-to-one contact in order to establish a trusted initial introduction. Both camps are correct, and therefore both camps can benefit from …
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Social Media has undoubtedly been the dominant force of Internet marketers in the past 10 years. Users on Facebook and Twitter have changed the face of how advertising is being written, distributed and analyzed in terms of success. Communities of online chatters, sharers and re-tweeters are considered so important that most mid-sized and large companies employ a team of social media staffers …
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Writing a successful blog takes time, research and effort on your behalf. But the key to it all is that it supposed to be fun! Or at least appear like it’s fun. There are some key strategies you can employ to write a successful blog that gets read. So much of the future of inbound marketing and SEM will depend upon the amount and quality of your online content. But simply putting keywords on a …
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Let’s assume that you already understand the importance of social media, creating informative blog posts and engaging with your customers. And let’s also assume that you’ve gone about initiating some sort of digital advertising campaign. The problem for many is that they simply don’t have the time to monitor social portals and do weekly analysis of website analytics. So they decide to hire some …
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As I’ve previously written about, social media sites like LinkedIn have been fairly tame in terms of creativity. While scrolling banner ads and direct, PayPerClick (PPC) ads are their advertising mainstay, LinkedIn has remained a purely text-driven social media site. That’s about to change the social media landscape with their purchase of Slideshare.net. Consider the last PowerPoint presentation …
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Social media campaigns have long been a confusing area for some companies. One of the problem areas with creating engaging content on social media sites has been the expense of creating visually interesting content. YouTube and Vidyard are leading the way with content that’s based upon images. But they both require expertise and time to generate content. News that LinkedIn has designs to connect …
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After writing my latest blog on why and how to do business blogging, I realized that I could have described an example from my own experience dealing with one of our client’s brand tone. If you’re a content creator, or an owner of a company that blogs, creating and serving your brand tone can be sometimes obvious and at other times, quietly ambiguous. “I've learned that people will forget what …
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Simply put, every company needs a forum (a privately maintained space) on which it can create and control its story or its brand. Business blogging is the simplest and cheapest way to get your voice out there. Whether it’s a multi-national conglomerate or a mom-and-pop shop selling custom socks, the purpose of business blogging remains the same: to advertise, to narrate, to inform, to entertain …
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Universities, Colleges and institutions of higher education are slow to catch on when it comes to considering using Inbound Marketing tactics as part of their advertising plans. Marketing is no longer the static, one-way approach of the 40s to the 80s, but most institutions are still mired in the past. The Internet has changed the way businesses develop marketing plans. But why is it that most …
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Photo by US Mission Geneva It is amazing how many types of blogs exist on the Internet these days. Some blogs are just gossip, while others offer information. Some are personal, professional, corporate, SEO content-driven, entertaining, useless, etc. Blogs are everywhere and not all of them are just ads. However, some blogs are advertising and intended to create a revenue stream. If you’re …
ColdAd doesn’t exist That is to say, it doesn’t exist in a traditional way and in the traditional places. We don’t create brand awareness by advertising on TV (last century’s medium). Nor does ColdAd generate brand awareness by cold calling businesses. This is, by the way, the origin of the name ColdAd. And yet, for some reason, you are aware of our brand. How is that? You think that’s air you’re …
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In any business venture, benchmarking the success of your campaign is important to show your client, your sales team, or your management-level bosses that it is working. So much mystery exists in the code and algorhythms that lie beneath the surface of a website and it’s marketing scheme. It’s often not easy to determine if it’s working according to plan. Marketing KPI’s are where you can show …
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Does the new Canada Anti-spam legislation (CASL) affect your current business practices? You may think that your electronic strategy (i.e.: Facebook, Tweets, Newsletters, Text messages), doesn’t fall into the same category as so much other wasteful “spam.” However, new Canadian laws regarding all commercial electronic messages (CEM) are in place that can lump your efforts into the same category. …
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It’s not just content marketing—it’s journalism Well, sort of. It’s not mystery that one of the earliest benefits of blogging was for independent news coverage. News: fast, efficient and personal. So why should it be any different in the area of content marketing for corporate plans? Doesn’t news happen to them too? And certainly, even if you’re all SEO on the subject, that can’t hurt …
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I thought content marketing would be as easy as surfing the net As I was writing tweets for this ColdAd blog about encouraging corporate interest in blogging, I started to reflect on the subject matter and how it plays out in my job at the moment. You might also want to check out the author of that blog, Andrei Petrik. Cause he knows way more than I do. They told us in ad/copywriting school (I …
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The experts in Inbound Marketing in Toronto partner with HubSpot Here is some really exciting news. The inbound marketing Toronto experts at ColdAd™ have linked with HubSpot in order to reach an entirely new base of client. We have been proud supporters and followers of HubSpot for a long time, so it’s an honour to be able to serve their clients. HubSpot, if you don’t already know, is the highly …
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Internet marketing shouldn’t cost an arm and a leg When you enter into the world of Internet marketing, there are a lot of choices out there. I want to write about what has been the clear choice for us. Now initially I believed (as many of you may), that it would be easy to use one of the large website hosting companies and in fact used one. What I didn’t expect was what they had hidden in terms …
Continue Reading about Who’s your daddy? Internet marketing doesn’t need the big boys →
How search engine marketing creates trust? Trust comes from being found organically and that the WWW believes in you. No one trusts a “paid-for ad” - trust me. If you don’t– read this. “Paid-for” search engine marketing is good for when a buyer is ready to buy, but not in the months before. Check out the daily info that LinkedIn sends. They don’t look like they’re doing search engine marketing. …
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