Move your business branding online
Business branding has experienced a series of changes in the last few years. The popularity of social media sites, like Facebook has given rise to idea of Internet marketing. Businesses are now able to easily build online profiles by simply communicating on a regular basis with their clients. As easy as it may seem, conducting a successful Internet branding campaign needs a savvy and creative mind.
Set up your online marketing campaign
Many businesses rely solely on creating accounts on social media sites in their branding initiatives. While having access to these new channels gives you a wider audience, it is not enough. Business owners, small or large, need to master the art of web branding. Investing time and energy into business branding techniques using the Internet will go a long way.
Here are some key points:
Be a trusted source
Being perceived as a trusted expert is the first step in building your web branding. What you say using your brand has a huge effect on your image. Finding material your readers and followers find interesting, can be a formula for success. Whether the content you’re promoting through your website is trustworthy or not can directly influence your credibility.
Social media sites play a huge role in our everyday lives. We use these platforms to publicize and share events with one another. As a business owner, you should keep track of how many people see the content you post, like and share it. Increasing your visibility makes you a credible source of information, increasing your exposure. Once your Facebook or Twitter accounts are created, become a conversation starter. This will help increase your online visibility.
Internet marketing is all about quantity. A consistent online presence is vital. The more you connect to your clients, the more exposure you give to your brand. If the messages you communicate are useful and informative your brand will be recognized and followed.
The power of interaction
It’s important to be a conversation starter but don’t just stop there. Interact regularly with your clients. Keep them up to date with your initiatives. Discuss various events related, directly or indirectly, to your field. Build relationships and an online profile.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a must when it comes to business branding online. SEO not only helps your rankings, it helps improve traffic to your site by working as a lead generator. Organically increasing your chances of getting picked up by site engines creates a wider range of potential clients.
Moving your brand online requires a great website. The design should be simple. The colours and logo should be consistent on all your social media accounts. Your ‘about us’ page must be persuasive and interesting. You should also post your previous work on your website. A portfolio will give an idea of the quality of your work to prospective clients.
Be in the know
Stay up to date on what’s trending and your brands’ image in the public eye. Services like Google Alerts, Hootsuite and Viralheat allow you to keep track of your brands’ online reputation. Knowledge is power so find out about negative or positive mentions and respond accordingly.
Getting your business branding initiative online is a time consuming process but it will be well worth it in the end.
Vida Setoudeh is the founder and creator of VidaSetoudeh writing services, a Toronto based writing agency offering a variety of services including SEO article writing, blog posts and website content. With a BA in Political Science, she is currently pursuing a Post Graduate degree in Public Relations. Connect to Vida through LinkedIn or Google+