Photo credit by William Murphy
When it comes to lead generation, setting goals and turning leads into sales can only be done with a concrete plan in place. Here are some factors to consider and invest in if you’re looking to have a winning lead generation program:
1. Using paid search marketing
This form of marketing, also known as pay-per-click marketing is an inexpensive and scalable form of Internet marketing, used to attract interested visitors to your website. By paying a search engine a small fee for each click on your paid ad you will be able to win a place in the search engine’s sponsored links for keywords related to your business and or product.
This method of lead generation will yield instant results with the ability to bring in highly qualified visitors to your website.
2. Organic Search Marketing
Organic search remains as important as ever when it comes to marketing your products and business. Ensuring that your website is Search Engine Optimized (SEO) will guarantee results. Customers will be able to easily find your site and get the information they require to make a purchasing decision.
3. Social Media Marketing
Social media has become an integral part of any marketing campaign. Customers are now using social media tools to interact with businesses, look up reviews and information on various products.
Social media marketing is simply the use of social media outlets in generating publicity to increase the awareness of a product, brand or event. Sometimes you might use social media to engage your prospects / clients with your brand. This is a good way to interact on two sides with your community.
The types of social media tools often used include:
- RSS feeds (to let your subscribers read your recent blog articles),
- Social news and bookmarking sites,
- Social networking sites, such as LinkedIn, Twitter, Facebook, Youtube and blogging sites. Such as WordPress, Blogger and Tumblr.
Much like search engine optimization (SEO), this method uses search engines to generate traffic to a business’s website and raise the profile of a brand. Social media marketing is a new and quickly developing source of lead generation and can no longer be ignored.
Having well designed social media channels as a part of your lead generation program will put your business ahead of others and ensure that customers can easily find you.
4. Email marketing
Emailing clients has been and will continue be the best way to reach them. In fact, according to MarketingSherpa‘s 2012 Lead Generation Benchmark Report , the most used lead generation tactic is email marketing. By using the following techniques you can ensure receivers open your emails:
- Including incentives in the subject line
- Keeping the main message and call-to-action clear and concise
- Writing compelling subject lines
- Tie your emails to your website and or a specific landing page
A great way for managing relationships with clients, email marketing is also a popular tactic used for attracting new prospects. Email marketing campaigns can be developed for newsletters, new client welcome letters, company news and updates, prospecting letters and much more.
If you’re ready to start building lists, prospecting customers and building leads this is the time. Set up your social media channels and start posting videos, get active with email subscribers and invest in SEO services for your website to ensure customers see your website and business as credible as you do.
Nader Mahmoudi says
Interesting article. I only want to mention that PPC ads should be used for free premium contents such as ebooks, whitepapers and so on instead of selling directly to visitors. eBay case study shows that the cost of PPC on outbound marketing could be bigger than the revenue. http://conference.nber.org/confer/2013/EoDs13/Tadelis.pdf
Please detail the concept of social media marketing in your next blog.
Waylen Miki says
Hi, great article.
Internet and Email marketing are relatively new. What do you think marketers are going to have to do when these new Canadian rules governing anti-spam come into play?
What are we going to have to do in order to attract attention when we can’t simply send out random emails?
Nader Mahmoudi says
My simple answers. They will continue to send email till they hear in the news about a lawsuit against an email sender. OR hopefully government will inform them.
They will jump to inbound marketing or they will decide to get back to cold calling.
Any other solution?