Once in a while, those pesky viral commercials somehow find a way of getting under your skin. Take the recent Old Spice series for example. It’s logical, yet random, and is prone to water-cooler talk wherever it’s aired. So without dropping millions on third-party marketing, how can you create a similar stigma to attach itself to your strategy?
Not only do you want users to remember your site, you want them talking about it. Word of mouth is still more than just an effective way to market, and as past visitors return, your new attendees will exponentially increase as well.
The more remarkable your brand, the more memorable your website
If you’re constantly looking for more traffic, increased sales, and repeat business, chances are people forget you pretty easily. Just like selling in person, you want your pitch to stand out above the others. Your business website must be one that immediately commands thought and attention. When online, people don’t like suspense or build-up; they want to be satisfied now. The quicker a user’s requirements are satisfied, the more likely they are to pass the information onto their friends because it takes little time, and little effort.
Make your Brand Stand Out
Your business website should be as unique and as memorable as you are. Being that everyone is different, there’s no surefire way to ensure your product and Internet presence will go viral. Think to yourself, what makes something notable? What makes you most notice something outside the norm? The key is to create a remarkable aspect or feature that people like and aren’t used to.
Now, inventing a new idea is a complicated and difficult process; I mean, running a business is a process that’s filled with peril on its own. We want to help, and here are some tips that will make your company website a remarkable and memorable asset.
A few essentials to make your organization’s website memorable and viral
Firstly, look at what’s special about your product or your business. If it has something that no one else does, that should be your primary selling point on your website. Most of us are just improving or expanding the ideas of others however, so start with something as simple as colour.
This is on the apple.ca homepage. It’s simple, easy to follow, interesting, and applies an amazing colour scheme that is very memorable. That’s just one idea, but below are a few more to try.
Retrieved from apple.ca on November 25, 2014
Make the viewer feel invaluable just for investigating your brand
People, especially consumers, are innately selfish. When they’re spending their hard-earned cash, they want to make sure the product and shop is right for them. Be sure they don’t have the chance to question what they get in return for their money. Go ahead and tell them.
In a noticeable, well-worded sentence, state the benefit of your product and why it’s better than others.
Leading to our next point:
Command response with your memorable brand tagline
To design a remarkable, memorable website, your trademark needs to be easy to recall so your users can spread the word. Make it blatant and right on your landing page; don’t even give the viewer the chance to ignore it! Every page should have it to reinforce the power of your product. It should be catchy and meaningful. As much as you need your following to memorize your headline, don’t undermine their intelligence by making it illogical. Put the effort in, and you will be rewarded for it. Appealing to tradition helps as well; for example, maybe if you’re a new bakery, your tagline could be that your cakes are ‘a cut above the rest’. If you don’t have your site yet, the same should go for your domain name.
Offer a reward for loyalty, and follow-up regularly
Most business sites, especially ones that love selling, will have an e-mail subscription option. But ask yourself, if I was on my site, would I volunteer that information? Probably not, unless there was some type of return on the investment of my time. This could be coupons, promotions, insider information, or first dibs on newly available products. If your customers have a reason to give you their contact information, they should be adequately rewarded. Now that you have it, be sure not to flood them with constant material, yet give them reasons to return to your remarkable, memorable business website. Check out the top 10 retail loyalty programs here.
Ensure your site is user-friendly
Not everyone is as computer-savvy and in-touch as we may hope, and depending on your target demographic, you should be as inclusive as possible. This means easy to find links, images, item descriptions, and shopping carts. Big companies like Bell, Future Shop, and Wal Mart all have their browse tools along the top of their page in simple categories.
Retrieved from bell.ca on November 25, 2014
Make it interactive and engaging
The longer someone is on your site, the more likely they are to remember it, and ergo, spend money on it. There doesn’t have to be a hi-tech video game embedded, but rather some type of movie or graphic that will maintain interest. This could also include contests and giveaways that reward people for shopping on your site. One great idea would be a treasure hunt. If a user is able to answer a certain number of questions about your website, company, or products, rewarding them with a small discount will certainly make their experience memorable.
Being active in your social media is another way to keep people engaged and make them feel valued. Be relevant and modernized; anything else seems lazy. If you’re not prone to keeping in touch, how can you expect your customers to be?
The premium tequila Don Julio uses a page called The Collective, highlighting a number of business owners and entrepreneurs who took the risk to follow their dreams. In honouring the aspirations of the man who first produced ‘the world’s original luxury tequila’, the company has created an exciting, interactive, inspirational page to entice their followers. This is a simple, effective way to bring your mediocre website from “one of the others” to “the one atop the others”.
Retrieved from donjulio.com on November 25, 2014
Show your personality
Lastly, just be yourself. The problem with faceless corporations is that they are just that; faceless. Be outgoing, personable, and include your own style in everything your website has to offer. In general, customers and users like to feel they’re supporting ‘the little guy’ rather than the big box stores. Giving this impression and showing your visitors that they’re appreciated will go a long way to make your business’ online presence memorable.
Toronto-based marketing team Fervent Events puts some fun and personality into their staff page using a simple mouse-over tool. It shows they’re fun, interesting, and gives the impression that they’re a business you’d want to partner with.
Retrieved from ferventevents.com on November 25, 2014
At the End!
When all is said and done, be your own auditor and ask “would I remember my website? What can I do, and what will it take to make by business site great?” What stands out to you as the most memorable part of web pages that you have visited?