by From which country do you think people get more involved in Facebook?
If you guessed the US, you’re absolutely right. The US has a greater population which means more people can have a Facebook account.
An interesting tool to look for keywords (and trends) is Google Insights[1]. When I was looking for the hottest searches on Google Trends [2], I found that people in Canada started to search for “Facebook” since 2006. And Canadians have searched more than people in the United States which started at 2007.
The below chart shows how Canadians are involved in Facebook in their daily surfing.
Surprisingly, you can see the drop in big traffic on Facebook in the US as early as 2011. This didn’t happen in Canada. [3]
Furthermore, there are two federal privacy laws in Canada, the Privacy Act and the Personal Information Protection and Electronic Documents Act. The Canadian government is serious about the privacy of people on the Internet [4]. Indeed, Facebook agreed to address the Canadian privacy commissioner’s concerns on August 27, 2009 [5] [6].
What can I interpret from the chart?
- Canadians have searched “Facebook” on Google more than Americans since 2006.
- Between 2006 and 2007, Canadians searched for the keyword “Facebook” on Google while Americans had not.
What did you get? What do you think?
References
- http://www.google.com/insights/search/
- http://www.google.com/trends/
- http://www.insidefacebook.com/2011/06/15/more-measurement-firms-show-stronger-may-us-facebook-growth-following-slower-start-to-2011/
- http://www.priv.gc.ca/fs-fi/02_05_d_15_e.cfm#contenttop
- http://www.priv.gc.ca/media/nr-c/2009/nr-c_090827_e.cfm
- http://www.ctv.ca/CTVNews/TopStories/20090817/facebook_deadline_090817/
Flag sources
- http://www.facebook.com/about/
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