The best way to show a methodology is acceptable is using for ourselves. We believe that the theme of marketing has been changed. Using the traditional ways of marketing cost companies a lot and relying only on that ways are not efficient (and most of the time effective).
Which one do you think is the best way? Inbound marketing? Online Advertising? Do you think majority of news followers are addicted to the smell of newspaper? Do you think creating a Facebook page, LinkedIn or twitter account is the effective approach?
We can not say that!
Because we have experienced different cases and case to case we got a wide variety of results.
Direct mail is awesome when you know how to use it. It is excellent when you create an integrated online and offline campaign to touch your potential clients.
Social media is the best approach when you want to target Y generation. They do not apply in an university or a college because it has advertise on Google.
We have decided to use inbound marketing; so this website and this blog has been prepared to inform our colleagues and our communities to look in marketing and advertising in different way.