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After writing my latest blog on why and how to do business blogging, I realized that I could have described an example from my own experience dealing with one of our client’s brand tone. If you’re a content creator, or an owner of a company that blogs, creating and serving your brand tone can be sometimes obvious and at other times, quietly ambiguous. “I've learned that people will forget what …
Continue Reading about Why brand tone comes from business blogging →
Simply put, every company needs a forum (a privately maintained space) on which it can create and control its story or its brand. Business blogging is the simplest and cheapest way to get your voice out there. Whether it’s a multi-national conglomerate or a mom-and-pop shop selling custom socks, the purpose of business blogging remains the same: to advertise, to narrate, to inform, to entertain …
Continue Reading about Why And How To Do Business Blog On Your B2B Website →
I thought content marketing would be as easy as surfing the net As I was writing tweets for this ColdAd blog about encouraging corporate interest in blogging, I started to reflect on the subject matter and how it plays out in my job at the moment. You might also want to check out the author of that blog, Andrei Petrik. Cause he knows way more than I do. They told us in ad/copywriting school (I …
Continue Reading about Bare Minimum Content Marketing: 9 Things You Need to Know →
The following is a guest post written by Andrei Petrik. One of the biggest questions facing businesses that are considering blogging is who will do the actual blogging? Often, blogging and content production is the domain of the sole marketing person who in addition to producing content has a plethora of other responsibilities. But it doesn't have to be that way. Your marketing person can lead …
Continue Reading about 5 Reasons Why Every Employee Should Contribute to the Corporate Blog →
