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Having a sound strategic content marketing plan is crucial to building and maintaining your brand image. The use of social media in today’s fast-paced world has expanded business owners’ messaging tools, making the creation of consistent messages an important part of any marketing campaign. Before you start to think about the following questions and try to incorporate them into your plan: Your …
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It’s not just content marketing—it’s journalism Well, sort of. It’s not mystery that one of the earliest benefits of blogging was for independent news coverage. News: fast, efficient and personal. So why should it be any different in the area of content marketing for corporate plans? Doesn’t news happen to them too? And certainly, even if you’re all SEO on the subject, that can’t hurt …
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