So you’ve set up Twitter, Facebook, Pinterest and Instagram but are unsure of what social media management tools to use on all these platforms. Creating accounts on social media is only the tip of the iceberg. Learning the different management tools for social media and choosing one that works best for your needs is a very important part of using social media. Companies that have the best customers’ engagement rate are ones that manage their accounts in a smart way.
To make things easier for you in your decision making here are a few options you may not have heard of:
A web-based third-party social media management tool, Hootsuite is great for its Google+ support. This tool also allows users to manage multiple streams of content with various Twitter accounts, Facebook (accounts and pages), Google+, and LinkedIn. All you need to do is integrate your accounts with Hootsuite and you’ll instantly get access to mentions, home feed and your private messages. This software also enables users to schedule posts and promotes. Engagement is easy and convenient. There are also analytical reports created for your accounts so you can create a report on a monthly or weekly basis for a better understanding of metrics.
If you need team communication, subscribe for the enterprise version. Otherwise, Hootsuite is FREE!
We, in ColdAd, use Hootsuite for managing our (and also our clients’) social media accounts even if we have access to HubSpot Social Inbox. Hootsuite is a Canadian company and many political accounts such as Stephen Harper, the prime minister of Canada, are managing their twitter accounts by this software.
With an easy-to-use interface, Sprout Social makes understanding complex data and graphs easier on users. The inbox allows the social media manager to easily check and respond to messages on various platforms including Facebook and Twitter. You can use brand keywords to sort through information and manage specific campaigns using this platform. Sprout Social also enables users to compare their social media activity to that of their competitors. The visual platform is one of the go-to management tools out and promotes engagement with followers through real time responses. The service is not too expensive and there is a free 30-day trial for those who wish to test products before committing.
With a dashboard designed to work like an email inbox, MarketMeSuite takes a new approach to providing social media management tools. A simple nine step tutorial gives users a quick run through of the way the platform works and equips them with the basic knowledge to run their day-to-day operations. A geo-targeting feature allows users to locate clients using social media near their area. Other features include the ability to manage multiple social media channels, message scheduling and a free service businesses can use until they figure out which of the fee-based programs best suits their needs.
I have use MarketMeSuite for our social media monitoring, but I did not find any useful info in their newsletters!!
Brand monitoring and a sentiment analysis feature make Sendible a great choice as a social media tool. These features enable users to not only monitor what is being said about their brand but to respond quickly and know whether their brand is viewed positively or negatively. The features offered by Sendible are affordable and give business owners the ability to engage with new and existing clients alike. You also have the ability to measure the success of the content you share and track your social media and email campaigns all in one place. There is a quite a bit of information users can gather using this platform so knowing what to look for is important.
This platform is a combination of all of the above mentioned tools. Combining the data available through Sendible with the user-friendly interface used by MarketMeSuite and Sprout Social, Socialbakers is a great social media platform. Though price-wise it is a bit more expensive, it does make up for it in every way. By tracking fan growth across multiple platforms, Socialbakers gives its users the ability to determine which content was best-received by their clients. Much like Facebook’s newest analysis tools, the platform also allows users to track what days of the week and times of the day their content got the most engagement, comments and shares. This way they can plan future postings accordingly.
Last but not least, Crowdbooster is a great tool that provides its users with recommendations on how to respond to the data it has collected. Daily email alerts let users know what data has been collected and make quick recommendations.
The above tools are all great but first and foremost you have to decide what it is you’d like to use a social media management tool for. It is also important to know how much time you’d like to spend learning about the features of the platform and how in-depth your reports should be. Having social media channels is one thing, engaging with customers in real-time and communicating with them on an ongoing basis is another.