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Still today many companies thought a selective management team best did social media marketing. They considered YouTube and Facebook to be time wasters and many even shut down access across their internal computer networks. Many of these companies have retained the firewall restrictions. But is this really what they want or need any more? Granted, employees may be tempted to “waste time” on their …
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Traditional email marketing is evolving quickly and the old ways of acquiring business, like purchasing / renting an email list, are quickly becoming obsolete. The reasons are plenty but those of us who are used to the old ways can use the following list as proof for why they should start looking elsewhere when marketing. Using a purchased email list gives you access to names you can contact to …
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What is the difference between email marketing and lead nurturing? Email marketing is a type of direct marketing intended to send a commercial message through email. It involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or a current customer database. [1] Lead …
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