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Universities, Colleges and institutions of higher education are slow to catch on when it comes to considering using Inbound Marketing tactics as part of their advertising plans. Marketing is no longer the static, one-way approach of the 40s to the 80s, but most institutions are still mired in the past. The Internet has changed the way businesses develop marketing plans. But why is it that most …
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In any business venture, benchmarking the success of your campaign is important to show your client, your sales team, or your management-level bosses that it is working. So much mystery exists in the code and algorhythms that lie beneath the surface of a website and it’s marketing scheme. It’s often not easy to determine if it’s working according to plan. Marketing KPI’s are where you can show …
Continue Reading about What 10 Marketing KPI’s Should You Be Analyzing? →
