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Let’s assume that you already understand the importance of social media, creating informative blog posts and engaging with your customers. And let’s also assume that you’ve gone about initiating some sort of digital advertising campaign. The problem for many is that they simply don’t have the time to monitor social portals and do weekly analysis of website analytics. So they decide to hire some …
Continue Reading about Top 3 Reasons You Need An Inbound Marketing Agency →
Inbound marketing, defined as the use of quality content to attract clients towards a brand or company, has become increasingly popular in recent years. Naturally attracting customers to a brand by building on their interests and giving them material they would want to have, is a proven method of building leads, traffic and driving sales. For years public relations has revolved around a one-way …
Continue Reading about How to Use Inbound Marketing in Your PR Strategy →
Photo credit by William Murphy When it comes to lead generation, setting goals and turning leads into sales can only be done with a concrete plan in place. Here are some factors to consider and invest in if you’re looking to have a winning lead generation program: 1. Using paid search marketing This form of marketing, also known as pay-per-click marketing is an inexpensive and scalable …
Continue Reading about Design The Perfect Lead Generation Program →
In any business venture, benchmarking the success of your campaign is important to show your client, your sales team, or your management-level bosses that it is working. So much mystery exists in the code and algorhythms that lie beneath the surface of a website and it’s marketing scheme. It’s often not easy to determine if it’s working according to plan. Marketing KPI’s are where you can show …
Continue Reading about What 10 Marketing KPI’s Should You Be Analyzing? →
Email marketing is one of main elements when it comes to having to implement inbound marketing. As we have described in our free inbound marketing course, there are many email providers who send your email blasts or automated emails and gathered marketing information for you. Most of them offer you free plans and free templates. Email Marketing and Lead Nurturing Hubspot provides an all-in-one …
Continue Reading about A Free HubSpot Email Template to Do Effective Email Marketing →
OR How to Sell Bananas Through Inbound Marketing Methodology I accidentally created this analogy when I was trying to answer a question posed on the ColdAd™ website by a… (you can call him a new lead, but we call him a new friend.) He asked "what is inbound marketing?" He has also just subscribed to our mailing list so he might even be reading this article, too. He went on to say, "To be honest, …
