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In the past year, ColdAd was invited to join the HubSpot Marketplace, which has greatly increased the company’s visibility. Recently, however, ColdAd has been granted certification in areas that have taken us to a new, trusted level. Click here to visit ColdAd on the Marketplace International digital recognition ColdAd has become the only company in Canada to receive all three validations and …
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When it comes to email marketing, finding out how often a campaign needs to happen plays an important part in its success or failure. For testing that, we have run an A/B test to find out the best approach for Cold Ad. If you download our Free Do It Yourself Inbound Marketing course, you will enter into our random test. Some prospects get the emails more frequently than the rest. And we monitor …
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Simply put, every company needs a forum (a privately maintained space) on which it can create and control its story or its brand. Business blogging is the simplest and cheapest way to get your voice out there. Whether it’s a multi-national conglomerate or a mom-and-pop shop selling custom socks, the purpose of business blogging remains the same: to advertise, to narrate, to inform, to entertain …
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Universities, Colleges and institutions of higher education are slow to catch on when it comes to considering using Inbound Marketing tactics as part of their advertising plans. Marketing is no longer the static, one-way approach of the 40s to the 80s, but most institutions are still mired in the past. The Internet has changed the way businesses develop marketing plans. But why is it that most …
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So you’ve set up Twitter, Facebook, Pinterest and Instagram but are unsure of what social media management tools to use on all these platforms. Creating accounts on social media is only the tip of the iceberg. Learning the different management tools for social media and choosing one that works best for your needs is a very important part of using social media. Companies that have the best …
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So you’ve started blogging, written a blog post but are now unsure of how to promote your blog in order to attract as many readers and generate traffic to your website. Whether you’re a pro or just starting out on the blogging route, knowing which channels to utilize will make an enormous difference in your blog’s success or failure. Using an integrated marketing plan, your blog can become popular …
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