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Once in a while, those pesky viral commercials somehow find a way of getting under your skin. Take the recent Old Spice series for example. It’s logical, yet random, and is prone to water-cooler talk wherever it’s aired. So without dropping millions on third-party marketing, how can you create a similar stigma to attach itself to your strategy? Image source Not only do you want users to remember …
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Marketing executives are always debating whether the material they deliver should be long and enlightening or short and to the point. Truth be told, there’s no concrete and surefire method, despite us all wishing there was. There are just far too many variables to account for. When designing short and effective copy however, there are a few primary considerations to start with: cost, method, and …
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Many companies believe that simply monitoring their Facebook pages and Twitter feeds for customer issues is sufficient to provide customer service. In this day and age where everything is about digital marketing, the most forward thinking thing we can do is to look backwards. The source of all contented customers comes from two major areas: Personal service and attention A quality product In …
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The big advantage that Twitter has to offer social media marketing companies is the ability to gain followers quickly. Long before a prospective follower decides to be-friend your company page on Facebook, they are more likely to follow your Twitter feed, or at least, be part of a re-tweet chain. Twitter creates brand ambassadors out of every follower of your updates. They in turn reach out to …
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We love Twitter. But we love it even more because of the add-ons, apps and tools that are available to us. Here is a list of some of the tools that we love to use. They are each uniquely designed to improve your social media marketing efforts. Using only a few of them will immediately streamline your Twitter presence and make you come off far more professional than if you so-called “do it …
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When we think about social media marketing and growing a businesses’ presence, we often consider each channel as one giant entity. The truth is, each portal has its own unique personality, searchability, and followers. Each portal can be used in special and creative ways in order to access the searchers and users who are already present. Google Plus is quickly becoming its own platform for …
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