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Social Media has undoubtedly been the dominant force of Internet marketers in the past 10 years. Users on Facebook and Twitter have changed the face of how advertising is being written, distributed and analyzed in terms of success. Communities of online chatters, sharers and re-tweeters are considered so important that most mid-sized and large companies employ a team of social media staffers …
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When it comes to email marketing, finding out how often a campaign needs to happen plays an important part in its success or failure. For testing that, we have run an A/B test to find out the best approach for Cold Ad. If you download our Free Do It Yourself Inbound Marketing course, you will enter into our random test. Some prospects get the emails more frequently than the rest. And we monitor …
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Photo credit by William Murphy When it comes to lead generation, setting goals and turning leads into sales can only be done with a concrete plan in place. Here are some factors to consider and invest in if you’re looking to have a winning lead generation program: 1. Using paid search marketing This form of marketing, also known as pay-per-click marketing is an inexpensive and scalable …
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Traditional email marketing is evolving quickly and the old ways of acquiring business, like purchasing / renting an email list, are quickly becoming obsolete. The reasons are plenty but those of us who are used to the old ways can use the following list as proof for why they should start looking elsewhere when marketing. Using a purchased email list gives you access to names you can contact to …
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Does the new Canada Anti-spam legislation (CASL) affect your current business practices? You may think that your electronic strategy (i.e.: Facebook, Tweets, Newsletters, Text messages), doesn’t fall into the same category as so much other wasteful “spam.” However, new Canadian laws regarding all commercial electronic messages (CEM) are in place that can lump your efforts into the same category. …
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Email marketing is one of main elements when it comes to having to implement inbound marketing. As we have described in our free inbound marketing course, there are many email providers who send your email blasts or automated emails and gathered marketing information for you. Most of them offer you free plans and free templates. Email Marketing and Lead Nurturing Hubspot provides an all-in-one …
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What is the difference between email marketing and lead nurturing? Email marketing is a type of direct marketing intended to send a commercial message through email. It involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or a current customer database. [1] Lead …
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Inbound Marketing ColdAd™ website is the best example of developing, branding, and interactive web presence. If we claim to increase brand awareness, keeping in touch with friends and followers, we should do it on our own website. We are connected to our FRIENDS by Facebook, Twitter, LinkedIn, and comments in our blog pages. By ColdAd™ we are able to use different methods of online marketing to …
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