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Marketing executives are always debating whether the material they deliver should be long and enlightening or short and to the point. Truth be told, there’s no concrete and surefire method, despite us all wishing there was. There are just far too many variables to account for. When designing short and effective copy however, there are a few primary considerations to start with: cost, method, and …
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Many companies believe that simply monitoring their Facebook pages and Twitter feeds for customer issues is sufficient to provide customer service. In this day and age where everything is about digital marketing, the most forward thinking thing we can do is to look backwards. The source of all contented customers comes from two major areas: Personal service and attention A quality product In …
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We have written at length about the necessity of establishing key performance indicators as the definitive metric for your digital campaign. This is because in order to prove that you’re doing your job, you need to be able to benchmark your achievements. For campaigns that are making inroads towards building brand reach and nurturing leads on social networks they need to establish specific social …
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If you’ve been reading our posts over the past year, you realize by now that we’re still on the fence about the value of a Google Adwords coupon. On the one hand, we love to be able to offer our present and future clients free stuff in order to help them enhance their digital marketing efforts, but on the other hand, we also want to be able to offer them something that they can actually work …
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In the past year, ColdAd was invited to join the HubSpot Marketplace, which has greatly increased the company’s visibility. Recently, however, ColdAd has been granted certification in areas that have taken us to a new, trusted level. Click here to visit ColdAd on the Marketplace International digital recognition ColdAd has become the only company in Canada to receive all three validations and …
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Writing a plan for your social media marketing may seem simple and many companies choose to forgo planning, instead relying on evergreen content. Creating a thought out plan around which all social media activity revolves will increase your Klout Score (the influence of your channels), make you a credible source of information and create new leads for your business. Create the perfect …
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Email marketing is one of main elements when it comes to having to implement inbound marketing. As we have described in our free inbound marketing course, there are many email providers who send your email blasts or automated emails and gathered marketing information for you. Most of them offer you free plans and free templates. Email Marketing and Lead Nurturing Hubspot provides an all-in-one …
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OR How to Sell Bananas Through Inbound Marketing Methodology I accidentally created this analogy when I was trying to answer a question posed on the ColdAd™ website by a… (you can call him a new lead, but we call him a new friend.) He asked "what is inbound marketing?" He has also just subscribed to our mailing list so he might even be reading this article, too. He went on to say, "To be honest, …
Visual content marketing is one of the most important approaches for many digital marketing firms. Indeed, I have gathered some information about Canadians and their Internet usage. Based on my experience, Canadians LOVE to be connected and the Internet gives them this opportunity. Freshbooks, WaveAccounting and many other web services got global after they were successful in their Canadian …
Have you ever thought about starting your own business? Do you think it's hard? Do you need more/a lot/some capital to launch it?There are a lot of successful entrepreneurs who have already done just that.This is what Jim Estill, the author of www.jimestill.com, a leadership blog, has been doing since 1979. He has invested in over 100 start-up businesses. I invited him to talk about how he did …
What is the difference between email marketing and lead nurturing? Email marketing is a type of direct marketing intended to send a commercial message through email. It involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or a current customer database. [1] Lead …
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When I saw this headline on Google news, I could not believe it. Search Engine Optimization and Google's $208,000 penalty Although Google has been challenged many times about the PageRank algorithm and indexing web pages, this challenge can easily extend to other countries and hurt the concept of being a search engine. For example, “In 2007, a group of Austrian researchers observed a tendency …
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So you may be wondering why we aren’t distributing Google AdWords Coupons any more. Well we tried to use them, distribute them, increase our business with them, but we ran into problems. Why we don’t think Google AdWords Coupons are effective Since ColdAd™ joined Google Engage for Agencies, we have distributed many online and offline Google AdWords coupons to our clients, friends and families. It …
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If you need a search engine optimizer, email marketer or social media manager, you can expect a recruiter to find an available (and probably the best) SEO guru in the market. What will happen in an interview? In any interview, a recruiter will look for big brand names and years of experience on candidate’s résumés. If you want an SEO guru, a recruiter will also look for “google …
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