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In my previous blog, I talked on end about working in-house as a content marketer for a corporate client. I’m following this up with a list of helpful tips that I hope will inform and entertain. Be organized Be on time Stay ahead of the curve Keep your guidelines on hand Drink tea Be done by 3pm Know your questions 1) Content marketing requires you to be organized If you’re like …
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It’s been 2 years since I did an extensive HubSpot Marketing Grader review, and a lot has been added to boost its ability to help users to improve traffic to their websites. It’s interesting that in the past two years, things like social media management and email lead nurturing campaigns have been heavily promoted, that many companies are still not seeing the importance of judging their own …
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Simply put, every company needs a forum (a privately maintained space) on which it can create and control its story or its brand. Business blogging is the simplest and cheapest way to get your voice out there. Whether it’s a multi-national conglomerate or a mom-and-pop shop selling custom socks, the purpose of business blogging remains the same: to advertise, to narrate, to inform, to entertain …
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Universities, Colleges and institutions of higher education are slow to catch on when it comes to considering using Inbound Marketing tactics as part of their advertising plans. Marketing is no longer the static, one-way approach of the 40s to the 80s, but most institutions are still mired in the past. The Internet has changed the way businesses develop marketing plans. But why is it that most …
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Inbound marketing, defined as the use of quality content to attract clients towards a brand or company, has become increasingly popular in recent years. Naturally attracting customers to a brand by building on their interests and giving them material they would want to have, is a proven method of building leads, traffic and driving sales. For years public relations has revolved around a one-way …
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OR How to Sell Bananas Through Inbound Marketing Methodology I accidentally created this analogy when I was trying to answer a question posed on the ColdAd™ website by a… (you can call him a new lead, but we call him a new friend.) He asked "what is inbound marketing?" He has also just subscribed to our mailing list so he might even be reading this article, too. He went on to say, "To be honest, …
It’s not just content marketing—it’s journalism Well, sort of. It’s not mystery that one of the earliest benefits of blogging was for independent news coverage. News: fast, efficient and personal. So why should it be any different in the area of content marketing for corporate plans? Doesn’t news happen to them too? And certainly, even if you’re all SEO on the subject, that can’t hurt …
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The following is a guest post written by Vida Setoudeh. Move your business branding online Business branding has experienced a series of changes in the last few years. The popularity of social media sites, like Facebook has given rise to idea of Internet marketing. Businesses are now able to easily build online profiles by simply communicating on a regular basis with their clients. As easy as it …
The experts in Inbound Marketing in Toronto partner with HubSpot Here is some really exciting news. The inbound marketing Toronto experts at ColdAd™ have linked with HubSpot in order to reach an entirely new base of client. We have been proud supporters and followers of HubSpot for a long time, so it’s an honour to be able to serve their clients. HubSpot, if you don’t already know, is the highly …
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If you need a search engine optimizer, email marketer or social media manager, you can expect a recruiter to find an available (and probably the best) SEO guru in the market. What will happen in an interview? In any interview, a recruiter will look for big brand names and years of experience on candidate’s résumés. If you want an SEO guru, a recruiter will also look for “google …
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This article has been updated. If you need more accrue information, please visit HubSpot Marketing Grader: Review and Overview! Marketing Grader, developed by Hubspot, is one of the best inbound marketing measurement tools. This intelligent web tool can lead you to improve your website's "grade" simply by examining its results and following up on its notes. This valuable website has …
And why does your business need it? Search engine advertising is a simple way to make your business more visible on the World Wide Web. The Internet has changed the way customers search for and choose their purchases. In the past, traditional television and print advertising were intended to "reach out" to the public, hoping to spark interest in the products for sale. Over the past 20 years, …
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You can take a guess. Or you can get the exact answer, complete with helpful hints to improve it. Marketing Grader, developed by Hubspot, is one of the best inbound marketing measurement tools. This intelligent web tool can lead you to improve your website's "grade" simply by examining its results and following up on its notes. This valuable website has some specialized tools for your all your …
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If you are an online marketer, you need to know some important tools to measure your marketing campaign. In this post, I would like to introduce a user friendly and powerful website to measure your website loading time. Pingdom If you are developing a website and you want to test the load time, Pingdom is the best tool for the job. This website can calculate the load time, file size and file …
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